Remote, Ontario | Reports to: Director of Marketing

Make Protein Candy and Pulp & Press Part of the Culture

We’re looking for the person who makes Protein Candy part of today’s trending culture: on camera, in the comments, and ahead of the trend. You’ll be the face of the brand and the creative brains behind it.

Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.

Pulp & Press is a legacy cold-pressed juice brand being reinvented. You’ll help bring its social presence back to life, alongside your work on Protein Candy.

The Role This is a creator role with a strategist’s brain. You’ll create most of our content yourself, run our channels day to day, lead our creator and celebrity partnerships, and build a community that actually wants to hear from us.

As a part of our Brand team, you’ll work closely with our leadership team, celebrity investors, and partners across sales, retail, and lifecycle. If you’re chronically online, love being on camera, and can produce a polished shoot one day and jump on a trend the next, this is your role.

What You'll Own 1. Be the employee face of the brand

Show up on camera regularly as one of the key Protein Candy personalities: taste tests, trends, behind the scenes, launches, events, and whatever the internet is talking about this week

Concept, film, edit, and write most of our short-form content yourself, native to each platform

Plan shoot days with the office to share the story of how the team is building the brand





Own and evolve our social voice alongside our Brand Lead and Leadership team, so it feels unmistakably Protein Candy, never corporate

Travel to trade shows, retail launches, samplings, and other events to lend a hand on the ground and capture content in the moment

2. Own social channels

Run TikTok and Instagram end to end, and whatever channel our audience moves to next

Plan social campaigns, series, and recurring formats that build over time, while staying adaptable enough to pivot when the moment calls for it

Make sure every post and social activity has a clear purpose

Build and manage the content calendar, balancing planned moments (launches, retail, campaigns) with cultural content at lightning speed

3. Manage our social community

Live in the comments: reply to comments, DMs, tags, and mentions quickly with personality

Find and engage the people already talking about us, and the ones who should be

Turn fans into advocates through UGC, giveaways, seeding programs, and social collabs

Flag issues, complaints, or anything brewing early, and route them to the right person

Act as backfill for customer support as needed

Create and manage social automations

4. Lead influencer and creator partnerships

Find, engage, and nurture relationships with creators and celebrities who genuinely fit the brand and our audience,



and understand what part each can play in building our brand

Negotiate with creators and their agents to land the best possible deal on rates, deliverables, usage rights, and exclusivity

Brief, brainstorm, and co-create with them so the content feels native to them and true to the brand

Produce alongside creators: on set, on calls, or in the edit, making sure the final content lands

Manage the roster from outreach to product send to posting, and track what each partnership delivers

5. Produce and edit content across the brand

Shoot, produce, and edit content you’re not in, including product, creator, and partner content

Work directly with our celebrity investors to plan and create content together, bringing the polish, preparation, and discretion that relationship deserves

Build and maintain a go-to roster of production talent (shooters, editors, models, stylists, locations) so we can execute quickly, no matter what

Keep a clean, searchable asset library with defined licensing rights so great content gets reused, not lost

6. Drive cultural relevance

Stay plugged into trends, memes, sounds, and platform updates, and move on them fast

Bring a steady flow of fresh, social-first ideas that make people want to share us

Keep an eye on competitors and adjacent brands, and spot what we should do (or never do)

7. Grow and measure

Own organic KPIs: views, engagement, follower growth, and share of conversation

Test hooks, formats, and features constantly, and double down on what works

Partner with paid and lifecycle to boost winning organic content

You're the Right Fit I

📌 Community & Social Lead (Winnipeg)
🏢 Pulp and Press
📍 Winnipeg