Lead brand strategy and integrated marketing planning as Head of Marketing for a Canadian-based agency serving brands through global capabilities. This commercially minded leader shapes marketing strategy and drives growth through insight-led execution. The position spans budgets, brand management, paid, earned, and owned channels. Success requires strategic judgment, analytical skills, and hands-on delivery across cross-functional teams. Key Responsibilities:

Develop integrated marketing plans aligned with business objectives Lead brand strategy across paid, earned, and owned channels Manage budgets, forecasting, performance, and return on investment Monitor KPIs, trends, competitors, and customer insights Partner with commercial, creative, media, acquisition, and PR teams Requirements:

Bachelor's degree or equivalent marketing experience Three to five years of marketing experience One to two years of brand management experience Solid commercial and strategic marketing experience Experience managing budgets and marketing performance metrics Bring brand management, commercial marketing, and insight-led execution expertise to guide growth for assigned brands.

📌 Head of Marketing Brand Strategy (Halifax Regional Municipality)
🏢 Humankind Global Recruitment
📍 Halifax Regional Municipality