Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember. This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central. Key Responsibilities:

Generate viral and evergreen video concepts for audience growth Lead brainstorming and test current formats and creative approaches Build hooks, narrative arcs, pacing,



and compelling calls-to-action Analyze audience behavior and video-level performance metrics Advise Dan and content partners on evolving content strategies Requirements:

Three-plus years managing, producing, or developing YouTube content Understanding of audience retention, click-through rates, and channel growth Experience writing scripts and developing high-performing concepts Exceptional storytelling and audience psychology instincts Ability to convert data into strategic recommendations Use storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.

📌 YouTube Growth and Storytelling Strategist (Kelowna)
🏢 Martell Ventures
📍 Kelowna