Job DescriptionJob Description Role Overview: As a Lead Engineer, you will drive digital optimization through high-impact experimentation and personalization strategies. You will work within a multifaceted eCommerce engineering team to develop data-driven solutions that enhance customer engagement and conversion rates within a large-scale enterprise environment. Key Responsibilities:

- Strategy & Execution: Lead the design and execution of complex A/B and multivariate tests using Adobe Target.
- Personalization: Develop sophisticated audience segmentation strategies and personalized content experiences.
- Technical Implementation: Code and implement front-end user experiences using HTML, CSS, and JavaScript.
- System Integration: Integrate Adobe Target seamlessly with Adobe Analytics, AEM, Adobe Launch (Tags), and other Martech stack tools.
- Analysis & Insights: Analyze test results to provide actionable insights based on key performance metrics.
- Technical Oversight: Troubleshoot and resolve technical issues related to Adobe Target deployments while ensuring accurate tracking and tagging.
- Innovation: Stay current with Adobe Target capabilities to propose creative use cases and optimization goals.

Qualifications & Skills: Technical Skills:

- Adobe Suite Expertise: 4 years of hands-on experience with Adobe Target (VEC, Form-based, and APIs), including AT.js,



Adobe Launch, and Web SDK.
- Programming Languages: Proficiency in JavaScript, Python, RESTful APIs, JSON, and XML.
- Web Development: Strong understanding of HTML DOM, browser scripting, developer tools, and server-side Target implementations.
- Ecosystem Integration: Familiarity with Adobe Experience Cloud integrations, including Analytics, CJA, and CDP.
- Modern Tooling: Experience using AI-powered coding tools such as GitHub Copilot.

Functional & Behavioral Skills:

- Experience: 8 years of software engineering or digital optimization experience, ideally in B2B, B2C, or eCommerce sectors.
- Leadership: Ability to lead technical discussions and work independently in a fast-paced environment.
- Collaboration: Proven track record of working within Agile methodologies and collaborating across multi-functional teams to define hypotheses.
- Compliance: Knowledge of global data privacy regulations, including GDPR, CCPA, and DPDP.

Education & Certifications:

- Education: Bachelor's or Master's degree in Computer Science, Human-Computer Interaction (HCI), or a related field.
- Preferred Certifications: Adobe Certified Expert (Adobe Experience Platform) or equivalent.
- Mobile Experience: Preferred experience with Adobe Experience Platform Mobile SDK.

📌 Lead Engineer, Digital Optimization (Adobe Target) (Mississauga)
🏢 Macpower Digital Assets Edge Private
📍 Mississauga