Drive McKinsey insights through SEO and generative engine optimization from a North American office, using keyword research and analytics. As an SEO and GEO Specialist, you will support McKinsey’s global search and discovery strategy. You will optimize articles, guide editors, and improve content visibility across traditional and AI-powered search channels. Your work will span technical SEO, generative search, reporting, and editorial collaboration. Key Responsibilities:

Perform keyword research and recommend titles and meta descriptions Optimize images, video, and strategic internal linking Conduct quarterly technical SEO audits and diagnose indexation issues Design GEO strategies for LLM and generative search experiences Build dashboards and report organic discovery performance Requirements:

Bachelor’s degree or equivalent work experience required Seven or more years of qualified SEO experience Knowledge of algorithms, ranking factors, and technical SEO practices Proficiency with Google Search Console, Adobe Analytics, and SEMrush Understanding of GEO, AI search, and AI agent workflows Apply SEO, GEO, analytics, and editorial collaboration expertise to expand McKinsey’s readership and discovery.

📌 SEO and GEO Content Specialist (Calgary)
🏢 McKinsey
📍 Calgary