31 Oct
|
Company 1 The Manufacturers Life Insurance
|
Montreal
31 Oct
Company 1 The Manufacturers Life Insurance
Montreal
Lead PPC and affiliate growth at ScholarshipOwl through hands-on user acquisition, campaign analysis, and team coaching while working fully remotely.
As Traffic Team Lead, you will own multi-channel acquisition across paid and partner channels. You will guide PPC and Affiliate Managers while maintaining direct involvement in campaign mechanics, tracking architecture, partner economics, and performance decisions. Your work will improve profitability, scalability, and predictability across traffic acquisition.
Key Responsibilities:
- Coach PPC and Affiliate Managers while setting KPIs
- Allocate acquisition budgets using CAC, ROAS, and LTV
- Guide bidding, creative testing, and affiliate deal negotiations
- Monitor conversion rates, payback periods, and weekly forecasts
- Maintain attribution accuracy and eliminate fraudulent traffic
Requirements:
- Three-plus years of performance marketing or user acquisition experience
- Hands-on PPC, affiliate management, and team leadership experience
- Robust PPC bidding, creative testing, and paid media knowledge
- Understanding of CAC, CPA, ROAS, LTV, and payback periods
- Experience with TUNE, Affise, Everflow, Mixpanel, or GA4
Bring analytical leadership, PPC execution, affiliate strategy, and traffic-quality expertise to ScholarshipOwl’s remote acquisition team.
📌 Traffic Acquisition Team Lead (Montreal)
🏢 Company 1 The Manufacturers Life Insurance
📍 Montreal