Shape unified customer data at Air Canada Vacations using CDP architecture, identity resolution, and data quality expertise in a hybrid work model.

Reporting to the Digital Analytics Manager, this technical specialist maintains the customer profile across the CDP and CRM ecosystem. The role focuses on schema design, data modeling, event tracking, and activation-ready data. You will support marketing and analytics platforms without interpreting insights or defining marketing strategy.

Key Responsibilities:

- Define unified customer profiles and associated CDP data models
- Maintain schemas, properties, events, and naming conventions
- Diagnose discrepancies across source systems and the CDP
- Manage identity resolution across channels and devices
- Standardize and map web, CRM, and offline data

Requirements:

- Four years’ CDP, CRM infrastructure, or marketing operations experience
- Understanding of database architecture, pipelines, and identity resolution
- Knowledge of data modeling and event tracking standards
- SQL skills for validation and auditing
- Bilingual written and spoken communication

Apply your CDP, data modeling, and identity resolution skills to strengthen customer activation at Air Canada Vacations.

📌 Customer Data Platform Specialist (Montreal)
🏢 Air Canada Vacations
📍 Montreal