Your Tasks

- Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share,
- Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices,
- Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution,
- Lead post-event reviews and embed fact-based accountability and continuous improvement.

Your Tasks

- Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share,
- Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices,
- Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution,
- Lead post-event reviews and embed fact-based accountability and continuous improvement.

Market Intelligence, Analytics & Measurement

- Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share,
- Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations,



scenarios, and investment choices,
- Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution,
- Lead post-event reviews and embed fact-based accountability and continuous improvement.

Category & Revenue Growth Optimisation

- Partner with Commercial, Marketing, and Finance to drive sustainable category growth and profitability,
- Shape annual business planning & strategies: national list price, promotion, assortment, mix, and trade investment,
- Apply Revenue Growth Management capabilities to optimise revenue, margin, and customer value,
- Build robust business cases and drive disciplined resource allocation using consumer, shopper, and commercial insights.

Trade Marketing, Shopper Marketing & Customer Activation

- Shape shopper and customer strategies that translate brand priorities into channel- and retailer-specific growth plans,
- Set the enterprise-wide Shopper & Customer Marketing vision, aligning brand, commercial, financial, and retailer priorities,
- Lead integrated activation across retail, digital, eCommerce, retail media, experiential, and emerging channels,
- Connect product, price, place, promotion, and brand strategy to deliver differentiated customer plans and consistent execution,




- Establish governance, tools, and best practices that raise commercial excellence across the organisation,
- Champion innovation and own activation performance, ROI, and measurable enterprise value.

Retailer & Partnership Leadership

- Build executive relationships with key stakeholders and strategic partners, representing the company's category and growth agenda,
- Act as a trusted advisor, bringing category, shopper, and market expertise to customer channel directors to help decisions,
- Partner with Sales Channel Directors on compelling customer growth plans, sell-in strategies, and joint business planning,
- Create differentiated retailer solutions that deliver mutual short- and long-term growth.

Team Leadership & Capability Development

- Build and inspire a high-performing S&CM; organisation capable of shaping enterprise strategy and delivering growth,
- Strengthen capability in insights, customer marketing, retail activation, revenue growth, and omnichannel planning,
- Create alignment across Sales, Marketing, Finance, Supply Chain, and senior leadership,
- Set transparent performance, development, and succession priorities while embedding ownership, innovation, and commercial excellence.

Your Profile

- Bachelor's degree in Marketing, Business, Commerce, or related field; MBA preferred,
- 15+ years of progressive FMCG/CPG experience, including substantial customer-facing Sales leadership; Shopper & Customer Marketing experience preferred,
- Proven leadership of national customer marketing, omnichannel activation, major retailer partnerships, agencies, and high-performing teams,

📌 Head of Shopper and Customer Marketing (Montreal)
🏢 BEIERSDORF
📍 Montreal