Minga means community. We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it. You’ll have the autonomy to do your best work and a community that has your back every step of the way. Whether at our Kelowna HQ or remote, you’re a vital part of a team that cares as much about the people as the product. Everything we do supports the educators and students we serve, creating a ripple effect of connection in schools everywhere. Ready to be part of the community? Come help us make school life better for everyone. Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing & Growth to lead our demand generation, performance channels, and customer acquisition engine. You'll own the pipeline, master our unit economics, and improve every stage of the growth funnel, from first impression to closed-won to expansion. You’ll also lead Minga's full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. We keep a flat structure, so every team member reports directly to you, and you'll personally own demand generation and paid performance. You'll be measured on qualified pipeline, CAC, and payback period, and you'll be able to show exactly how marketing spend turns into revenue on our P&L.; You'll pair that rigor with creative, high-impact campaigns that reach educators and district leaders across the K–12 landscape. Reporting to our GTM leader, Pam Boyko you'll work hand in hand with Sales, RevOps, Account Management, Customer Experience, and Product. If you thrive at the intersection of unit economics, funnel analytics, modern search and AI discovery, and word-of-mouth growth,



this is your opportunity to drive transformative growth. Lead, develop, and be accountable for the full marketing team: Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing Turn company revenue goals into a marketing plan where every role has clear, measurable targets tied to pipeline, conversion, retention, or brand reach Give each team member explicit ownership of their outcomes, and run the rhythm to track them: weekly metrics reviews, monthly retros, and quarterly planning Build a culture of accountability, coaching, and testing where wins and misses are shared openly and decisions follow the data Create development plans and growth paths for every team member, including senior individual contributors Partner with our Principal Brand Strategist, who owns creative review and approval, so brand and performance work reinforce each other Recruit and hire top marketing talent, and manage agency, contractor, and vendor partners to extend the team's reach Report on marketing performance, spend, and forecast to the GTM leader and executive team Funnel & Unit Economics Own the full funnel: map, measure, and improve every stage of the buyer journey, from first impression and MQL to pipeline, closed-won, and expansion Manage CAC, payback period, and ROI by channel, segment, and customer cohort,



and connect marketing performance directly to our P&L; and financial forecasts Build and maintain multi-touch attribution and dashboards that show true channel performance and incrementality Own HubSpot marketing standards: lead scoring, routing, lifecycle stages, and data hygiene Own the marketing budget and move dollars to the channels with the best return Paid Performance & Search (Paid, Organic, and AI) Get maximum efficiency and ROI from paid search, paid social, and retargeting through rigorous A/B testing, bidding strategy, and landing page testing Set SEO and AI search strategy with our Organic Growth & SEO Manager so Minga stays visible as discovery shifts from traditional search to AI-driven answers (Google AI Overviews, ChatGPT, Perplexity) Design account-based programs for district and school decision makers, built around the K–12 budget and buying calendar Turn our website into a conversion engine through testing, landing pages, and clear calls to action Customer Marketing & Referral Engines Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user group activation that lower churn, grow accounts, and raise LTV Bring creative storytelling to performance channels so every campaign resonates with educators and district leadership Pipeline Forecasting & Revenue Partnership Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity Define the Marketing to Sales handoff, including qualification criteria and lead response SLAs, and hold both sides to it Work with the SDR team on campaign targeting, lead quality feedback, and conversion from meeting to closed-won Work with Finance and Operations on budget planning, headcount, and forecasting 6+ years in growth or perfor

📌 Marketing Manager (Canada)
🏢 Minga
📍 Canada