Company Overview

Latched Agency is a high-performing growth agency specializing in regulated and high-growth industries (cannabis, smoke, vape, alternative wellness). We do not do basic; we build scalable, defensible marketing systems that drive enterprise value for our clients.

The Role

We are seeking a highly strategic, AI-forward Managing Director to lead our client operations and become the primary face of the agency.

Your mandate is to own the client relationship, drive overarching strategy, and ensure our delivery model operates seamlessly without requiring daily founder involvement.

Core Responsibilities

- Serve as the main point of contact and strategic advisor for all top-tier clients.
- Lead comprehensive client onboarding, ensuring a seamless transition from sales to execution.
- Conduct high-level bi-weekly tactical check-ins and lead Quarterly Business Reviews (QBRs) alongside the founders.
- Identify and drive expansion revenue (upsells) by leveraging data, particularly our new Generative Engine Optimization (GEO) capabilities.

Multi-Channel Orchestration

- Translate complex technical execution into clear, business-value narratives for client stakeholders.

Elite Custom Reporting & AI Integration

- Eradicate basic, automated tool exports (e.g., raw SEMrush PDFs).
- Create and present high-level, custom reports that include competitive landscape analysis, keyword overlap insights, multi-channel performance dashboards, and actionable strategic takeaways.
- Integrate AI workflows (e.g., (different tools for GEO, OpenClaw, automated data visualization) into our reporting and delivery processes to maximize efficiency and client perceived value.

Process Engineering & Operational Excellence

- Build, document, and refine insightful, scalable processes for account management and cross-departmental collaboration.
- Lead the charge in operationalizing our AI-first vision,



constantly seeking ways to replace manual labor with intelligent automation.

Who You Are

- AI-Forward : You understand that traditional SEO is evolving into GEO. You actively use AI tools to optimize workflows and are excited to build an agency model built for the future of search.
- A Master Communicator : You possess the executive presence to command a room of C-suite clients and the empathy to guide internal teams.
- Strategically Minded, Data-Driven : You don't just report numbers; you interpret them. You know how to build a slide deck that tells a compelling story about competitive gaps, content opportunities, and ROI.
- An Orchestrator : You have proven experience managing complex, multi-channel marketing campaigns and ensuring disparate teams work together toward a unified goal.
- Autonomous : You thrive in environments where you are expected to take the reins, solve problems independently, and allow the founders to focus on high-level growth rather than day-to-day delivery.

Requirements :

- 5+ years of experience in senior account management, digital strategy, or agency operations.
- Demonstrated ability to create elite, consulting-tier client reports and presentations.
- Robust familiarity with AI marketing tools and a desire to pioneer Generative Engine Optimization (GEO) strategies.
- Experience in or willingness to learn the nuances of regulated industries (cannabis, vape, wellness).

Why Join Us?

You will be stepping into a leadership role at a highly profitable agency during a massive technological pivot. You will have the autonomy to build processes, lead a talented team, and directly impact our Net Retention Revenue (NRR). For the right leader, this is an opportunity to help scale an agency toward an eventual high-multiple exit while working at the cutting edge of AI marketing.

Pay: $75,000.00-$95,000.00 per year

Benefits :

- Dental care
- Extended health care
- Work from home

Work Location: Remote

📌 Managing Director, Client Strategy & Operations (Vancouver)
🏢 Latched Creative
📍 Vancouver