Who Are You? : You are a confident, relationship-driven sales professional who knows how to open doors, build trust quickly, and move opportunities forward. You are comfortable picking up the phone, starting conversations with people you have never met, and creating momentum from the first touchpoint. You are naturally curious, strong with people, and able to understand what a prospective client needs before clearly connecting them to the right solution.

You are also highly motivated by targets, growth, and results. You do not wait for leads to come to you. You are proactive, organized, and comfortable managing a pipeline with discipline and urgency. You understand that business development requires consistency, resilience, and follow-through, and you bring the energy needed to keep prospecting, presenting, and closing.

What's the Role? : As the Business Development Manager, you will be responsible for generating recent business opportunities, managing inbound leads, and closing new client deals. This role requires a strong focus on outbound sales, including cold calling, prospecting, networking, and building your own pipeline. You will also follow up on qualified leads generated through marketing campaigns and work closely with the marketing team to refine your outreach strategy, improve lead quality, and support business growth.

This is a sales-driven role with clear annual targets and a strong focus on revenue generation. You will deliver presentations and demos, build relationships with prospective clients, represent the company at events and conferences, and work alongside other Business Development Managers to share insights, improve sales strategy, and drive consistent results. Marketing experience is a strong asset, especially experience selling marketing services,



but proven sales ability and the ability to close new business are the most important requirements for success in this role.

Duties & Responsibilities : In this role, you will:

- Generate new business opportunities through cold calling, prospecting, networking, referrals, and strategic outreach.
- Follow up with inbound leads generated through marketing campaigns, website inquiries, events, and other channels.
- Build, manage, and maintain a healthy sales pipeline with clear next steps and strong follow-through.
- Meet or exceed assigned sales targets, revenue goals, and client acquisition expectations.
- Conduct discovery calls with prospective clients to understand their needs, challenges, goals, and decision-making process.
- Deliver compelling sales presentations, demos, and proposals that clearly communicate the value of the company’s services.
- Build strong relationships with prospects and move opportunities through the sales cycle from initial contact to close.
- Collaborate with the marketing team to improve lead quality, refine messaging, and support targeted outreach campaigns.
- Work alongside other Business Development Managers to share market insights, sales strategies, and best practices.
- Conduct industry and market research to identify new business opportunities, emerging trends, and potential growth areas.
- Represent the company at industry conferences, events, trade shows, and networking opportunities.




- Support event preparation in collaboration with the marketing team, including outreach, follow-up strategy, and lead tracking.
- Identify and develop strategic partnerships that support business growth and client acquisition.
- Maintain accurate and up-to-date records in the company CRM, including activity, pipeline status, notes, and next steps.
- Provide regular reporting on sales activity, pipeline progress, closed deals, and target achievement.
- Manage travel, event, and business development expenses responsibly and in alignment with approved budgets.

Required Experience & Skills :

- Legally able to work in Canada and located in Calgary, Alberta.
- 5+ years of experience in sales, business development, outside sales, or a similar client acquisition role.
- Demonstrated success meeting or exceeding ambitious sales targets.
- Proven experience generating new business through outbound sales, including cold calling and prospecting.
- Strong ability to build relationships quickly and communicate with confidence, professionalism, and credibility.
- Experience managing a full sales cycle from prospecting to close.
- Strong presentation skills, including experience delivering demos, proposals, or sales presentations.
- Excellent verbal and written communication skills.
- Strong organization and pipeline management skills, with the ability to manage multiple opportunities at once.
- Experience using CRM software to track leads, manage activity, and report on sales performance.
- Ability to work independently while also collaborating with marketing, sales, and leadership teams.
- Strong business acumen and the ability to understand a prospect’s goals, challenges, and decision-making factors.
- Experience at

📌 Business Development Manager (Calgary)
🏢 POD Marketing
📍 Calgary