CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including affirm, gong, and figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. CaptivateIQ is transforming the way companies plan, manage, and optimize the sales performance models that run their business. We started by revolutionizing incentive compensation management, expanded into sales planning, and are now building a unified platform for the most critical models an enterprise runs. As a Senior Product Marketing Manager, you’ll own customer understanding, positioning, messaging, and launches for mid-market and enterprise customers. At the heart of the role is a deep understanding of customers, competitors, and the market. You’ll turn that understanding into messaging & resources that win deals and drive adoption, support field enablement, and deliver insight that shapes our product strategy and roadmap. Your work will directly influence both what we build and how the market understands it. You’ll report to the Director of Product Marketing and partner closely with Product, Sales, Customer Success, and RevOps. Own the positioning, value propositions, and messaging for your products, and set the direction the rest of Marketing builds from Shape how our products come together into one platform story, so customers see how CaptivateIQ is stronger as a whole Customer and market insight: Lead win/loss analysis, customer research (including interviews), competitive research, and personas. Show CaptivateIQ as a category expert with customers and prospects Make the story work in the field. Drive go-to-market for launches, deciding tiering and investment, and measuring what they deliver Define what success looks like, from influenced pipeline to competitive win rate and adoption,



and use the data to sharpen positioning, launches, and priorities Help raise the bar for the PMM team by mentoring, sharing best practices, and contributing to frameworks and playbooks that make our work more consistent and effective 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy ~ Experience with technical products and comfort sitting with technical teams and customers alike. ~ You can show work where customer feedback you gathered changed what shipped ~ You can conduct buyer research, read data honestly, and iterate on what you learn ~ Deep understanding of competitive intelligence and how to use it to differentiate and win deals B2B enterprise fluency, particularly within the Office of the CFO, Finance, or RevOps; you understand these buyers, their specific pains, and their software evaluation criteria History of driving product marketing for multi-product suites or unified platforms Direct experience in the marketing of AI and agentic product solutions Proven track record marketing across various industry verticals and segments, from Mid-Market to Enterprise We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us. The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and advantages. #

📌 Remote Product Marketing Senior Manager (Canada)
🏢 CaptivateIQ
📍 Canada