raisin is a mission-driven SaaS company that has spent nearly three decades helping nonprofit organizations across North America raise more money and strengthen their relationships with donors. Their platform serves as the fundraising backbone for charities running peer-to-peer campaigns, special events, tribute giving, online donations, and monthly giving — all from a single, unifi ed hub. With over 300 long-term clients and more than 1.5 million human connections facilitated every year, raisin isn't just another software vendor: they're a genuine partner in mission. Their clients raise money at 2.5 times the industry average, and 9/10 clients exceed fundraising goals, driving $150M+ raised annually on the platform (and growing). The platform covers the full digital fundraising stack — from campaign websites and CRM integrations to branded donor experiences and real-time analytics — giving nonprofits the tools to punch well above their weight. raisin is a modern fundraising platform designed to help organizations grow through their most powerful channel: their community. Headquartered in Toronto, Ontario (hybrid or remote role) ~27+ years serving the nonprofit sector across North America ~300+ long-term clients — many relationships spanning a decade or more ~Trusted by leading organizations like Kids Help Phone, The Princess Margaret Cancer Foundation and The Kidney Foundation of Canada, among many others raisin is looking for a VP of Go-To-Market to architect and build the revenue engine that will power the company's next stage of growth. Reporting directly to the CEO, you'll work closely with Client Success, Product Marketing, and R&D; to ensure full-funnel alignment and predictable revenue growth. Identify and refi ne ideal customer profiles (ICP)



and target segments Build and scale pipeline generation across inbound and outbound channels Optimize customer acquisition efficiency and ROI Bridge product, marketing, and sales into a cohesive GTM engine Work closely with marketing on demand generation and content strategy Establish reporting frameworks and performance tracking Experience building or scaling GTM functions in early or growth-stage companies ~ Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity ~ Built and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance discipline ~ Strong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function ~ Hands-on outbound and pipeline creation experience — not solely reliant on inbound demand ~ Humble, creative, collaborative, data-driven and genuinely people-centered Experience building or scaling GTM functions in early or growth-stage companies ~ Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity ~ Built and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance discipline ~ Robust domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function ~ Hands-on outbound and pipeline creation experience — not solely reliant on inbound demand ~ Humble, creative, collaborative, data-driven and genuinely people-centered Bonus: Prior experience selling into the non-profit or social impact sector

📌 VP, Go-To-Market (Canada)
🏢 The Leadership Agency
📍 Canada