Who we are

Founded in 2010, Genuine Comfort is a leading distributor of Air Conditioners (AC) and Packaged Terminal Air Conditioners (PTAC) across Canada & the USA. We are dedicated to “Delivering Comfort Consistently” to hospitality, commercial, and multi-family markets. We accomplish this through exceptional product availability, local warehousing, best-in-industry warranty and a dedication to on-time error-free delivery of room cooling products. Our impact is felt in hundreds of thousands of apartments and hotel rooms, with a visionary goal to surpass 60,000 units sold annually by 2030. Over the last four years, we have grown through strategic acquisitions of proven industry players, increased our product capacity and lineup, expanded our reach and distribution capabilities, have been featured multiple times in the Globe and Mail's Canada's fastest-growing companies list and surpassed our 2023 vision 26 months ahead of schedule.

Most recently, we expanded into the United States through a strategic acquisition in November 2025, adding Eccom capabilities and representing an incremental $8M+ in annual revenue, further strengthening our North American platform and growth trajectory.

Who we need

Genuine Comfort is a market leader in PTAC and room air distribution for the hospitality industry, headquartered in Markham, Ontario. With approximately 25 employees and $35M in revenue, the business is on a clear trajectory to double in size by 2028.

We are hiring a Vice President, Finance to lead the next phase of growth and increasing operational and financial complexity.

As a key member of the executive leadership team, you will lead the company’s financial strategy and ensure it directly enables scalable growth, strong profitability, and disciplined capital deployment. Beyond traditional stewardship,



you will position Finance as a forward-looking decision engine that shapes strategy, drives performance, and enhances enterprise value.

You are both a strategic architect and a hands-on operator - someone who builds and runs the financial engine of the business, not just oversees it. You bring structure, insight, and accountability into how decisions are made across the organization.

Reporting to the President, you will provide the financial leadership to guide critical business decisions, optimize cash flow, and evaluate growth opportunities. You will oversee the accounting function while driving a stronger focus on FP&A;, performance intelligence, and capital strategy.

This is a high-impact leadership role for a finance executive who thrives in a growth workplace and operates as a true partner at the executive table - shaping both day-to-day performance and long-term strategy.

- This role requires working on-site in our Winnipeg office four days per week with the option to work remotely one day per week._

What's in it for you

- A true executive leadership mandate._ This is more than a traditional VP Finance role. You will operate as a key member of the executive team, acting as a trusted partner to the President shaping strategy, influencing capital allocation, and ensuring financial discipline is embedded in how the business grows and scales.
- A clear path to CFO.



_This role is explicitly structured as the CFO succession path. You gain exposure to enterprise strategy, capital structure, banking relationships, acquisitions, and long-term value creation in a growing multi-entity business.
- Direct impact on growth and value creation. _You will play a central role in scaling the business from ~$35M to $100M+, with clear accountability for EBITDA expansion, cash flow performance, and working capital efficiency. Your impact is visible in how the business allocates capital and captures margin.
- Full North American scope from a local base._ While based in a close-knit team environment, your impact will extend across Canada and into the United States. You will gain exposure to cross-border growth, expansion strategy, and operational scaling, without the constraints of a highly layered corporate structure.
- Ownership, visibility, and autonomy. _You will operate in a highly visible role with direct access to leadership and the ability to influence outcomes quickly. You will lead and elevate a high-performing finance team, strengthen cross-functional alignment, and position Finance as a strategic driver of business performance.

As our VP, Finance, you :

- Lead financial strategy and enterprise value creation. You act as a trusted advisor to the President and executive team, translating business strategy into financial outcomes that maximize EBITDA, cash flow, and enterprise value. You own integrated 3-5 year planning, anchored in key value creation levers including revenue growth, margin expansion and capital efficiency. You pressure-test assumptions, quantify trade-offs, and shape strategic direction through a disciplined capital allocation lens. You evaluate strategic initiatives including

📌 Vice President, Finance (Winnipeg)
🏢 Genuine Comfort
📍 Winnipeg