Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY RANGE: $80000 - $95000

- Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant

BONUS: Starting Bonus at Target $20000

- Variable Compensation opportunities are contingent on individual performance and overall business results pursuant to the Bonus Plan; listed amount are targeted values and not guarantees

VACANCY TYPE: This posting reflects a vacant position

LOCATION: Toronto Office; 5 days/week in office

About BEES:

BEES is a global B2B digital commerce platform created by AB InBev. At BEES our ambition is and always will be to make the lives of our customers easier and their businesses more profitable. Through our platform we bring the power of digital to small and medium-sized retailers and the companies that service them unlocking new growth opportunities for all. To learn more about how we are leading the way in transforming the businesses and livelihoods of millions visit .

Overview:

The Digital Communication Specialist is a strategic and results-driven role focusing on overseeing and managing our digital communications with customers on BEES. They are responsible for optimizing audience segmentation overall communication strategy digital campaign execution results analyses and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data optimize user engagement and manage customer engagement while aligning campaigns with regional priorities and business goals.

JOB RESPONSIBILITIES:

- Audience Segmentation & Optimization: Create segmented audiences for Digital Campaigns based on user activity/engagement sales data regional nuances & Key Account variations.

- Campaign Execution:



Launch and monitor all Campaigns & Communications adjusting as needed to optimize key metrics (conversion click through rate offer completion redemption)

- Analytics and Reporting: Track and report on Digital Comms campaigns while continually identifying areas for improvement. Validate regional data new POCs and active user base in order to accurately report on KPIs.

- Strategic Thinking: Collaborate with internal and external stakeholders to review results & opportunities for enhancements to the overall strategy.

- Problem Solving: ability to utilize collaboration process analysis and cross-functional leadership to identify analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication

JOB QUALIFICATIONS:

- University Degree in Business or related field

- Excellent communication presentation & organizational skills

- Highly agile in an ever changing digital environment

- Ability to be comfortable leading a project with ambiguity

- Strong project management & teamwork skills and orientation. Highly adaptable and capable of handling multiple projects

- Experience in cross-functional team collaboration including regional internal and global stakeholders

- Experience applying appropriate exploration techniques leading your project through conception and innovation

- Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects

WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities.



We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

- Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.

- Additional flex credits for healthcare or wellness spending accounts

- Retirement plan with a generous company-matching contribution and low-fee RRSP & TFSA savings opportunities to help you secure your financial future

- Personalized support through an inclusive family-forming benefit and generous financial support/top-ups for parental leave

- Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.

- An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming protected and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.

REQUIRE ADDITIONAL ASSISTANCE

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

CONTACT US

Follow us:

Instagram @ labattbreweries

LinkedIn @ Labatt Breweries of Canada

Required Experience:

IC

📌 Digital Communication Specialist (Toronto)
🏢 Labatt
📍 Toronto