Build qualified pipeline for P&P; Optica through account-based campaigns, BDR programs, SEO, SEM, and email marketing from remote Ontario. Measure every channel.
This hands-on Marketing Manager partners with Sales Operations to turn interest into qualified meetings and measurable revenue impact. You will plan campaigns, maintain Salesforce, support current markets and food categories, and report outcomes monthly. The role also covers content, digital performance, and agency coordination.
Key Responsibilities:
- Manage BDR campaigns, targets, playbooks, and cadences
- Run account-based and email campaigns for new leads
- Measure marketing performance and maintain Salesforce accuracy
- Own organic and paid search performance
- Build annual plans, budgets, reports,
and supplier relationships
Requirements:
- Five to eight-plus years of marketing experience
- Experience building or running BDR or SDR programs
- Track record delivering plans in entrepreneurial companies
- Hands-on experience with SEO, SEM, email, automation, and analytics
- Excellent organization and independent project management skills
Apply pipeline strategy, campaign measurement, Salesforce expertise, and digital marketing skills to PPO’s growing food technology business.