Shape Float’s brand through integrated campaigns and creative judgment in Toronto’s hybrid marketing team. Use AI tools, media strategy, and customer insight daily.
Float is hiring a Brand Manager to make the company a talked-about name in Canadian business. You will lead campaigns from brief through measurement, connect brand moments with business outcomes, and understand Float’s product, customers, and target accounts. The work spans brand media, sponsorships, creators, and cultural responses.
Key Responsibilities:
- Drive integrated campaigns from brief through measurement
- Build out-of-home and brand media strategy
- Coordinate campaigns with Performance Marketing online and in real life
- Brief designers, agencies, and creators
- Establish frameworks for brand and campaign measurement
Requirements:
- Five to seven years in brand or integrated marketing
- Experience in B2B, SaaS, or fintech preferred
- Experience planning and buying brand media
- Integrated campaign experience from concept to results
- Practical AI fluency for planning, briefing, or reporting
Bring integrated marketing, creative judgment, media expertise, and AI fluency to Float’s Canadian business brand.