Build lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation through a hybrid work model.

As a Lifecycle Marketing Specialist, you will create communication journeys for educators and schools. You will connect marketing, product, operations, commercial teams, and data to improve activation, engagement, and retention. This full-time role suits candidates with two to three years of relevant experience.

Key Responsibilities:

- Design and optimise programs across email, SMS, and in-app banners
- Create journeys improving activation, engagement, and retention
- Build CRM campaigns, segments, and compelling copy
- Define metrics, analyse results, and improve programs
- Share performance updates with senior leadership

Requirements:

- Two to three years in lifecycle, CRM, or automation marketing
- Hands-on Customer.io, Braze, HubSpot, Iterable, or similar experience
- Experience using Excel or Google Sheets
- Experience using ChatGPT, Claude, or similar AI tools
- Explicit stakeholder communication and customer behaviour thinking

Bring lifecycle marketing, experimentation, customer insight, and automation skills to Zen Educate’s Vancouver team.

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📌 Lifecycle Marketing Specialist Vancouver
🏢 Zen Educate
📍 Vancouver