Lead digital marketing strategy and integrated campaigns for Manulife Group Advantages in a hybrid Toronto position focused on member engagement. As Marketing Manager, you will develop data-driven plans, manage omni-channel campaigns, and simplify complex benefit information. You will partner with MarTech, Product, Distribution, Creative, Analytics, Customer Centricity, and Technology teams. Your work will support product adoption, digital solution use, and improved member understanding.

Key Responsibilities

Develop data-driven strategies supporting Group Benefits business goals Manage omni-channel plans, messaging consistency, and brand alignment Lead campaign timelines, prioritization,



and cross-functional delivery Guide creative teams developing campaigns and digital assets Evaluate performance and present insights to senior stakeholders

Requirements:

University or college degree in marketing or related field Eight to ten-plus years of marketing experience Experience leading digital marketing strategies and campaigns Analytical skills, A/B testing, optimization, and performance metrics Experience with Salesforce Marketing Cloud, Adobe, or PowerBI Bring campaign leadership, analytics, content strategy, and digital marketing expertise to Manulife’s Group Benefits member communications.

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📌 Digital Marketing Campaign Manager (Toronto)
🏢 Manulife
📍 Toronto