Territory Sales Representative

Full-time | Permanent| New Position

Wellington Brewery | GTA West Territory

At Wellington Brewery, we’ve been crafting beer with purpose since 1985. We’re proud of our roots in craft beer and we’re equally focused on our future - continuing to innovate across beer, cider, and ready-to-drink beverages while maintaining the quality and craftsmanship we’re known for.

Today, Wellington Beverage Company continues to evolve, bringing together our established beer portfolio with new and emerging beverage offerings, including some of Ontario’s best selling, high volume ready-to-drink (RTD) products. We’re investing in our products, team, and processes while staying true to our commitment to making great beverages.

We’re looking for a driven and competitive Territory Sales Representative who wants to learn, grow, and make an impact. This is an opportunity to take ownership of an assigned territory, build customer relationships, and help grow our portfolio across grocery, convenience, LCBO, and licensee accounts.

We’re looking for someone with the right attitude, a strong work ethic, and the desire to win. If you’re eager to learn, comfortable taking initiative, and excited by the challenge of growing a territory, we want to hear from you.

Position Overview The Territory Sales Representative plays a key role in growing Wellington Beverage Company’s presence across their assigned territory. Representing our portfolio of beer, cider, RTDs, and emerging beverage offerings, this position is responsible for developing customer relationships, identifying sales opportunities, and driving growth.

Working closely with Sales Leadership and Inside Sales, the Territory Sales Representative executes territory sales plans, builds strong customer partnerships, and delivers results against assigned sales volume and key performance indicator (KPI) targets. Success in this role requires initiative, strong relationship-building skills, a willingness to learn, and the drive to turn opportunities into results.

This is a hands-on, field-based role for someone who enjoys being on the road, working independently, and seeing the results of their efforts.

Core Duties

- Represent Wellington Beverage Company’s brand portfolios across all channels including LCBO, grocery, convenience, The Beer Store (TBS), LCO (Agency) and on-premise accounts.
- Work toward assigned territory sales volume, revenue, distribution and KPI targets, taking ownership of results and identifying opportunities for improvement.
- Develop and maintain strong customer relationships, building trust, and establishing Wellington as a valued business partner.
- Identify and pursue new business opportunities, secure new listings and placements, and grow existing accounts.
- Communicate product priorities, promotional programs, pricing, and brand initiatives clearly and consistently to customers.
- Drive in-store execution by improving product availability, merchandising, shelf placement,



facings, displays, and overall product visibility.
- Review sales data, customer feedback, and territory performance to identify opportunities, address challenges and prioritize activities.
- Execute territory sales plans in alignment with company objectives, portfolio priorities, and broader commercial strategies.
- Support key account programs, promotional activities and marketing initiatives, providing feedback on execution and effectiveness.
- Maintain accurate customer information, sales notes and activity records within CRM and reporting systems.
- Provide Sales Leadership with timely market intelligence, including competitor activity, customer needs, industry trends and emerging opportunities.
- Support brand activations, tastings, events, and other promotional activities within the territory as required.
- Work collaboratively with Sales Leadership and Inside Sales to coordinate customer needs, follow up on opportunities, and support territory growth.
- Represent Wellington Beverage Company’s brands and values with professionalism, enthusiasm, and pride in the marketplace.

Qualifications

We’re interested in what you bring to the role and what you’re ready to learn. You do not need to check every box to apply.

- A strong interest in sales, business development, and building customer relationships.
- 2-3+ years of sales experience preferably with craft beer, RTD, or beverage alcohol.
- A competitive mindset and the motivation to achieve goals, overcome challenges, and deliver results.
- Confidence in communicating with different people, building rapport, and developing recent relationships.
- A willingness to learn about our brand portfolio and translate this knowledge into sales results.
- Strong organization, time management, and planning skills, with the ability to manage your own schedule and priorities.
- A positive, professional approach and the ability to work independently while contributing to a team.
- Basic computer skills and comfort learning CRM systems, sales reporting tools, and other technology.
- A college diploma or university degree in business, marketing, sales or a related field is an asset.
- A valid Ontario G driver’s licence and a clean driving record.
- Must reside within the assigned GTA West (Mississauga to Brampton) territory due to daily travel requirements and be comfortable with regular travel throughout the region.
- Ability to lift up to 25lbs repeatedly throughout the workday.

Who Will Succeed Here?

You’ll thrive in this role if you:

- Want to win. You’re motivated by goals,



enjoy healthy competition and take pride in delivering results.
- Take ownership. You don’t wait to be told what to do. You look for opportunities, follow through and take responsibility for your territory.
- Are eager to learn. You’re open to coaching, ask questions, and put what you learn into practice.
- Enjoy a challenge. You’re willing to work through setbacks, find solutions and keep moving forward.
- Build genuine relationships. You’re approachable, dependable and understand that long-term sales success starts with trust.
- Bring energy and initiative. You’re excited to get out into the market, meet customers and make things happen.
- Take pride in your work. You care about how our products are represented and want to see the results of your effort.
- Work well with others. You’re comfortable working independently but know when to ask for support and collaborate with the team.

You don’t need to know everything on day one. You do need to bring the drive to learn, the willingness to put in the work and the ambition to make this territory your own.

Why Work With Us?

At Wellington, we’re proud of our history, but we’re not standing still. Our portfolio is growing, our business is evolving and there are opportunities to make a real impact.

You’ll have the chance to learn from an experienced team, build your sales skills, and take ownership of a territory where your effort can make a difference. We value people who bring ideas, take initiative, and want to grow alongside the business.

We also believe work should be enjoyable. Our team is collaborative, community-minded and passionate about what we do. Along with the opportunity to learn about our products and industry, we offer some great perks:

- Benefits coverage for partners and kids
- Employee and family assistance program
- Staff discounts and an employee beer allotment (taxable benefit)
- Discount program with access to perks from big brands
- Staff samplings, brewery events and opportunities to learn about our products
- After-work pints and regular company gatherings
- A team environment where people are encouraged to contribute, learn and grow

Compensation

- Base salary: $55,000–$60,000 annually, based on experience
- Performance-based bonus (% of base salary) tied to territory goals and KPIs
- Company vehicle and cellphone provided

How to Apply

If you’re driven, eager to learn and ready to build something of your own, we’d love to hear from you.

Please submit your resume and a brief cover letter to [email protected].

Wellington Brewery is an equal opportunity employer committed to creating a respectful, inclusive and supportive workplace. We welcome applications from qualified candidates of all backgrounds and will provide accommodations throughout the recruitment process upon request.

Wellington Brewery does not use artificial intelligence to screen, assess or select applicants for this position.

Try a Welly On.

📌 Territory Sales Representative - GTA West Territory (Mississauga)
🏢 Wellington Brewery
📍 Mississauga