Full-time Permanent Associate Description Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform. We are Remote First
- we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy We Expect High Performance
- we set a high standard and we’re not satisfied with being average. We’re looking for a highly capable, data-driven Performance Marketing Specialist to own and execute our multi-channel performance marketing program across Canada. This is a hands‑on, generalist role where you will take full end‑to‑end ownership of campaigns spanning Paid Social (Meta, LinkedIn), Paid Search (Google Ads), Affiliate Networks, and emerging paid media channels, from setup through to optimization, scaling, and reporting. Beyond platform execution, this role requires solid commercial acumen and technical analytics capabilities. You will connect ad platform performance with CRM and pipeline metrics, run structured experiments, leverage AI tools, and work cross‑functionally with Content, Creative, Ops, and Sales to drive measurable lead generation and pipeline outcomes. This role is ideal for a proactive self‑starter who thrives in a fast‑paced environment, can get up to speed quickly, and is comfortable owning campaign performance end‑to‑end. Campaign Execution & Optimization: Set up, manage, and optimize paid campaigns hands‑on across core platforms (Google Ads, Microsoft Ads, Meta, LinkedIn Ads) and secondary/emerging channels (e.g. Reddit, TikTok,



Content Syndication). Generalist Program Management: Manage overall campaign structures, audience targeting, bidding strategies, budget delivery, pacing, and creative rotation across search, social, and display/programmatic channels. Affiliate & Partner Channel Management: In collaboration with Global, coordinate partner marketing programs (e.g. via PartnerStack), including partner communication, onboarding, tracking, QA, and lead flow integration. Performance Targets: Deliver against key MQL, pipeline, and customer acquisition targets within defined efficiency metrics (e.g., Performance Analytics, Insights & Optimization Connect ad platform performance with marketing automation (Marketo) and CRM data (Salesforce) to build a holistic view of downstream lead quality, conversion rates, and pipeline contribution. This is with support from the Global Marketing Analytics team under the Marketing Operations team to execute. Monitor daily/weekly pacing, and present clear, actionable performance reporting and strategic recommendations to stakeholders. Testing & Problem Solving: Proactively flag performance fatigue, audience saturation, or delivery issues. Run structured A/B and multivariate tests across copy, landing pages, creative formats, and targeting strategies. Creative & Content Alignment: Partner closely with Creative and Content teams to brief, iterate,



and refine high‑converting ad assets based on real performance insights. Ops & Sales Synergy: Collaborate with Marketing Operations and Sales to ensure tracking accuracy, lead routing, attribution integrity, and feedback loops on lead quality. Gemini, Claude) and platform automation to enhance ad creative testing, audience research, reporting workflows, and overall productivity. 4+ years of hands‑on experience in performance marketing, growth marketing, or campaign operations managing multi‑channel paid programs. ~ Demonstrated ability to drive measurable business growth (qualified leads, pipeline, revenue) through paid digital media. ~ Experience with affiliate marketing networks (e.g., Technical & Analytical Skills Proficiency with analytics and BI tools (Google Analytics, Looker Studio, Google Sheets/Excel). Experience with CRM and marketing automation platforms such as Salesforce and Marketo (preferred). ChatGPT, Gemini, Claude) for marketing productivity and creative iterations. Highly autonomous self‑starter who takes initiative, ramps up quickly, and drives projects end‑to‑end. Ability to translate complex data into concise, strategic updates, action plans, and recommendations. Detail‑Oriented & Problem Solver: Strong analytical and troubleshooting mindset to spot tracking discrepancies or performance drops early and solve them quickly. Work in a remote‑first environment, giving you the autonomy to do your best work while delivering meaningful outcomes. Access cutting‑edge AI tools and technology that help you move faster, think bigger, and amplify your expertise. Own ESOP (Employee Share Options) in one of the world's fastest‑growing technology companies, so you can share in the value you help

📌 Performance Marketing Specialist, Digital Marketing (Montreal)
🏢 Employment Hero
📍 Montreal