NextGen Content Specialist

Are you interested in joining our team in this exciting and re-energized adventure providing people with access to God’s Word? The Canadian Bible Society (CBS) is seeking a creative, digitally savvy NextGen Content Specialist to help engage young adults with Scripture through relevant, authentic, and meaningful content. The successful candidate will combine creative storytelling and digital content expertise, to grow Scripture engagement among the next generation across Canada.

This role will serve as the primary owner of CBS' NextGen content ecosystem, supporting the implementation of the organization’s NextGen Strategy through the development of engaging digital and social media content, management of the CBS NextGen Hub, coordination of NextGen video production initiatives, cultivation of strategic content partnerships, and execution of social-first engagement strategies.

Working closely with Communications, National Programs, Digital, and external ministry partners, the Specialist will create and curate content that helps young people discover, understand, and apply Scripture in their everyday lives while building meaningful pathways from online engagement to deeper discipleship and Bible engagement.

Key Responsibilities

1. NextGen Content Strategy & Planning

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- Support the development, implementation and ongoing execution of CBS' NextGen Strategy.

- Develop and maintain an integrated annual content calendar aligned with organizational priorities, campaigns, seasonal initiatives, events, and partner activities.

- Identify emerging youth culture trends, digital behaviours, and opportunities for meaningful Scripture engagement.

- Translate strategic priorities and objectives into engaging, audience-focused content.

- Recommend creative approaches for connecting young people Scripturally through digital channels.





- Monitor performance data and adjust content strategies to improve reach, engagement, and impact.

2. Social Media & Digital Content Development

Lead the development and execution of a social-media-first content strategy designed to engage youth and young adults where they are most active.

Responsibilities include:

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- Creating engaging social content for Instagram, YouTube, and emerging platforms as appropriate.

- Producing short-form video content including Reels, Shorts, Stories, and platform-native content.

- Developing carousel posts, graphics, polls, quizzes, interactive experiences, and user-generated content initiatives.

- Writing compelling captions, scripts, devotional reflections, and calls to action.

- Ensuring all content reflects CBS brand standards, mission, and values.

- Fostering community engagement through comments, conversations, and relationship-building opportunities.

- Monitoring platform changes, content trends, and creator-driven opportunities relevant to NextGen audiences.

3. Video Content Development & Production Coordination

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- Assist in planning, developing, and producing video content designed for youth and young adult audiences.

- Develop concepts, scripts, storyboards, and creative briefs.

- Coordinate filming logistics, schedules, participants, locations, and required permissions.

- Work collaboratively with videographers, editors, animators, designers, and creative agencies.

- Manage project timelines, production schedules, and assigned budgets.

- Review and provide creative feedback on video productions to ensure quality, audience relevance, and strategic alignment.

- Coordinate the creation of:

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- Youth testimonies

- Scripture-based devotionals

- Storytelling content

- Event recaps

- Ministry partner features

- Resource Hub videos

- Maintain an organized archive of video assets and production resources. <

📌 NextGen Content Specialist (Toronto)
🏢 Canadian Bible Society / Société biblique canadienne
📍 Toronto