Shape Play Station creator strategy across Canada using influencer marketing, relationship management, and campaign measurement in a hybrid Toronto contract.
Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. You will lead paid partnerships and the Canadian creator program across You Tube, Tik Tok, Twitch, Instagram, Facebook, and X. The work connects global communications, Canadian marketing, campaign planning, content development, and performance analysis.
Key Responsibilities: Own Canadian creator strategy across the launch calendar
Lead sourcing, negotiation, contracting, briefing, and reporting
Integrate creators with Social, PR, and global teams
Manage creator relationships, programs,



budgets, and timelines
Report reach, engagement, sentiment, and community growth signals
Requirements: Bachelor's degree or equivalent
Five or more years in influencer marketing or partnerships
Paid partnership ownership from strategy through reporting
Gaming culture and creator ecosystem fluency
English required; French Canadian proficiency is a plus
Bring creator judgment, campaign leadership, and data-literate strategy to Play Station partnerships and gaming communities across Canada.

📌 Influencer Marketing Strategist Playstation Canada (Mississauga)
🏢 Sony Playstation
📍 Mississauga