Own paid media strategy for Blacksmith Agency clients remotely across Canada, South Africa, or the USA, using Google Ads and Meta expertise.
As Demand Generation Manager, you will lead paid media for B2 B and growing-brand clients at an AI-first digital agency. You will make targeting, budget, roadmap, and narrative decisions. The work remains focused on paid media, while SEO has a separate strategist.
Key Responsibilities: Manage paid media across Google Ads, Meta, Linked In, and Microsoft Ads
Allocate budgets, manage bids, target audiences, and test creative
Track conversions through GA4, tag manager, and platform pixels
Build ninety-day and quarterly client roadmaps
Drive retention, upsell, and long-term