Drive qualified pipeline at Motus through integrated demand generation campaigns, B2 B buyer journeys, and data-informed optimization. This remote role supports recent business growth.
As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus’s broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners.
Key Responsibilities: Plan integrated campaigns generating qualified pipeline
Develop briefs defining audiences, messaging, channels, and metrics
Coordinate email, nurture, digital, and sales outreach
Partner with BDR, Sales Enablement,



and Sales teams
Analyze engagement, opportunities, pipeline, and conversion
Requirements: Four to five years of B2 B marketing experience
Experience executing multichannel pipeline campaigns
Understanding of segmentation, nurturing, and funnel conversion
Experience with marketing automation and CRM platforms
Hub Spot, Salesforce, and Asana experience preferred
Apply campaign planning, B2 B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.

📌 b Demand Generation Manager (Toronto)
🏢 Motus
📍 Toronto