Job Description We are looking for a Senior Director to own the AI roadmap and strategy for our go-to-market organization: Sales, Customer Success, Professional Services, and Partnerships. You will partner with our segments and Rev Ops to decide where AI creates the most value across the customer lifecycle, and work with Engineering to deliver it through a deliberate mix of best-in-class Saa S platforms (such as Salesforce, Gong) and custom-built solutions where off-the-shelf products fall short. You will work with internal stakeholders to define the problems worth solving, prioritize ruthlessly, and measure adoption and business impact. You will be the accountable leader for how AI shows up in the way we sell, onboard, deliver, retain, and grow with customers and partners.
Key Responsibilities GTM AI strategy and roadmap: Define and own a multi-year AI vision and a quarterly roadmap spanning Sales,



Customer Success, Qualified Services, and Partnerships.
Identify, size, and prioritize AI use cases by revenue impact, productivity gain, cost to serve, and feasibility.
Establish clear principles for build vs. buy vs. configure, and make those calls transparently with business cases and total cost of ownership.
Align the GTM AI roadmap with company strategy, revenue targets, and the broader enterprise AI and data strategy.
Rationalize and govern overlapping tools and prevent AI sprawl across the GTM organization.
Run discovery, prototyping, pilots, and scale-up with clear success criteria and stage gates.
AI across the GTM functions: Sales: AI for prospecting and

📌 Senior Director, Gtm Ai Product Leader (Toronto)
🏢 Thomson Reuters Foundation
📍 Toronto