OUR STORY
Tech Insights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, Tech Insights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the Tech Insights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. Tech Insights’ customers include the most successful technology companies who rely on Tech Insights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit WHY WORK WITH US
Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401 K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities through charitable alliances: Wellness resources and support
I nclusive environment that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance
Expected salary range: $90,780 - $96,120 CAD
THE PROSPECT
Tech Insights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments,



turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands‑on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
WHAT YOU’LL DO
Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising,



and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward
WHAT YOU’LL BRING
Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2 B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U. S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site

📌 Segment Marketing Manager (Quebec City)
🏢 Tech Insights
📍 Quebec City