Lead Nature Valley’s growth strategy through brand management and P&L; ownership at General Mills Canada. Shape priorities across innovation, marketing, and commercial performance.
As Brand Manager, you will manage Nature Valley’s core business and innovation pipeline. You will build brand strategies, oversee financial plans, and translate consumer, category, customer, and Nielsen insights into growth opportunities. The role includes cross-functional leadership across Marketing, Sales, Finance, Supply Chain, Insights, and other partners.
Key Responsibilities: Set consumer-driven growth strategies for the Nature Valley portfolio
Own top-line and bottom-line performance, revenue, costs, and P&L; drivers
Lead innovation and renovation from concept through launch




Develop and deliver the annual brand plan
Manage marketing investments supporting annual targets and brand health
Requirements: Bachelor’s degree in Marketing, Business, or related field
Three or more years of relevant experience
CPG brand management or P&L; ownership experience
Financial acumen and commercial decision-making strength
Ability to influence cross-functional partners without authority
Bring strategy, financial analysis, and leadership to Nature Valley’s growth, innovation pipeline, and commercial performance at General Mills Canada.

📌 Nature Valley Brand Manager (Mississauga)
🏢 General Mills Operations
📍 Mississauga