Lead Poppi brand growth at Pepsi Co Canada through consumer-first marketing, social trends, and strategic execution across the Canadian market.
As Marketing Manager, you will champion Pepsi Co’s newest portfolio brand and influence the organization’s agenda. You will lead communication strategy, media planning, consumer learning, and marketing activities. The role also connects Canadian teams with United States and Global Poppi partners.
Key Responsibilities: Drive organizational focus behind Poppi growth and performance targets
Lead communication, media strategy, and marketing plan execution
Develop consumer-centric learning agendas with Insights
Identify relevant scaling opportunities with United States and Global teams
Monitor performance and recommend course corrections or opportunities
Requirements: Bachelor’s degree required
Seven or more years of consumer packaged goods marketing experience
Proven people leadership and coaching experience
Social-first mindset and awareness of cultural consumer trends
Ability to build brands and influence key stakeholders
Apply consumer marketing, strategic thinking, and people leadership to grow Poppi within Pepsi Co Canada’s portfolio.