Lead B2 B sales strategy at Sunwing Vacations Group, using commercial leadership and market development to drive revenue growth remotely. Shape vacation distribution across leading brands.
Reporting to the President, the Retail Sales, Vice President develops and executes sales and business development strategies. The role strengthens trade relationships, expands markets, and guides commercial performance. It supports Sunwing Vacations, West Jet Vacations, Vacation Express, Sell Off , and Luxe Destination Weddings.
Key Responsibilities: Develop and manage B2 B distribution channels
Maintain and grow trade relationships
Develop new markets and niches
Implement the global sales plan
Monitor revenue, occupancy, budgets, and sales targets
Requirements: Bachelor’s degree or equivalent experience
At least eight years of progressive hospitality sales leadership experience
Successful commercial negotiation track record
Robust project management, writing, reporting, and financial knowledge
Ability to travel and work well under pressure
Apply strategic B2 B sales leadership, negotiation, and market development expertise to grow Sunwing Vacations Group’s commercial performance.

📌 Vice Presidentb Sales Strategy (Toronto)
🏢 Sunwing
📍 Toronto