Lead Play Station creator strategy in Canada using influencer marketing and relationship management across paid and earned programs. This 12-month contract is hybrid in Toronto, with remote consideration.
Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist to support Canadian launches. The work combines creator partnerships, campaign planning, content development, and performance analysis. You will collaborate with Social, PR/Comms, Local Campaign Managers, Global Play Station teams, agencies, and creators.
Key Responsibilities: Own Canadian creator strategy across the launch calendar
Lead paid partnerships from sourcing through reporting
Develop creator briefs and creator-native storytelling




Manage Play Station creator and talent partnerships
Report performance, sentiment, and actionable campaign learnings
Requirements: Bachelor’s degree or equivalent
Five-plus years in influencer marketing, partnerships, or creator programs
Experience managing paid partnerships end to end
Fluency in gaming culture and creator ecosystems
Familiarity with You Tube, Tik Tok, Twitch, Instagram, and Facebook
Bring creator judgment, campaign management, and gaming expertise to grow Play Station partnerships and community engagement across Canada.

📌 Influencer Marketing Strategist Playstation Canada (Toronto)
🏢 PlayStation
📍 Toronto