Own Salesforce, Hub Spot, and revenue reporting at Directive as a remote-first Senior Marketing Operations Manager for B2 B Saa S clients.
This senior role leads the systems supporting Marketing and Sales. You will manage CRM architecture, lead routing, attribution, reporting, and the marketing technology stack. Working cross-functionally with sales, executive leadership, and finance, you will set strategy while building workflows and processes directly. The role requires five-plus years in marketing operations, revenue operations, or comparable B2 B go-to-market systems work.
Key Responsibilities: Own Salesforce and Hub Spot architecture, fields, workflows, and synchronization
Manage lead routing, scheduling, attribution, and offline conversion tracking
Report funnel performance, pacing, conversion rates, and year-over-year context




Protect data integrity through deduplication, validation, enrichment, and governance
Manage email programs, Mar Tech vendors, budgets, campaigns, and documentation
Requirements: Five-plus years building or rebuilding marketing operations functions
Advanced Salesforce administration and deep Hub Spot experience
Hands-on Lean Data and Chili Piper routing experience
Strong attribution, funnel reporting, and pacing-model skills
Confident executive communication and independent work from home
Bring CRM architecture, attribution, reporting, and hands-on systems ownership to Directive’s remote-first marketing operations team.

📌 Senior Marketing Operations Manager (Toronto)
🏢 Directive
📍 Toronto