Own event marketing strategy and activation at NIQ, combining B2 B program management, solid writing, and hands-on execution across North America.
As Associate Manager, Events and Field Marketing, you will develop programs that engage customers and prospects. You will define audiences, messaging, experiences, and commercial outcomes. The work includes email, landing page, social promotion, sales outreach, and performance reporting.
Key Responsibilities: Develop event marketing plans for target audiences and outcomes
Write invitations, promotional emails, and follow-up communications
Build emails and landing pages for event promotion
Coordinate lead capture, qualification, routing, and follow-up
Report engagement, lead quality, and pipeline contribution
Requirements: Bachelor's degree or equivalent practical experience
Three or more years of relevant B2 B marketing experience
Experience executing programs within agreed priorities and resources
Strong writing and hands-on email-building experience
Ability to manage overlapping timelines and stakeholders
Apply your event strategy, field marketing, writing, and performance analysis skills to customer programs at NIQ.

📌 Associate Manager Event Marketing (Toronto)
🏢 NielsenIQ
📍 Toronto