Lead B2 B demand generation from Canada remotely, combining AI-powered automation with storytelling to create qualified pipeline and accelerate revenue growth.
As Senior Demand Generation Manager, you will develop comprehensive strategies for enterprise technology audiences. You will collaborate with Sales and Product Management on priorities, audiences, messaging, and measurable outcomes. The work spans buyer engagement, lead nurturing, conversion optimization, and revenue-focused campaign execution.
Key Responsibilities: Develop demand generation plans aligned with business objectives
Create distinctive concepts, messaging, and buyer-focused content
Optimize mid-funnel and bottom-funnel conversion programs
Manage lead nurturing, scoring, and chance conversion
Measure pipeline contribution, ROI, and funnel performance
Requirements: At least five years of B2 B demand generation experience
Portfolio showing distinctive campaigns, messaging, and effective content
Practical AI-first approach to marketing and automation
Strong Hub Spot, Salesforce, Google Ads, and Linked In knowledge
Experience translating performance data into actionable decisions
Bring strategic thinking, creative execution, AI expertise, and measurable campaign optimization to enterprise technology demand generation.