Build advanced SQL audiences for Air Canada and Aeroplan using Snowflake, segmentation, and marketing data operations. Support accurate delivery across customer channels.
As a Travel and Financial Institution Data Audience Analyst, you will design, execute, automate, and optimize customer marketing audiences. The role supports campaign targeting, personalization, consent, eligibility, and reward crediting processes. You will work with Snowflake, Dataiku, Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer.
Key Responsibilities: Design complex SQL audience views and segmentation logic
Extract, validate, and deliver campaign audiences
Support Aeroplan consent and reward crediting processes
Reconcile loyalty, travel,
and customer data sources
Automate recurring audience workflows and operational processes
Requirements: Three to five years in marketing data or related work
Advanced SQL and relational database development experience
Hands-on experience with Snowflake and marketing datasets
Experience with Adobe Campaign Classic workflows
Knowledge of segmentation, privacy, and data governance
Apply your SQL, Snowflake, and audience operations expertise to strengthen personalized communications for Air Canada and Aeroplan customers.