Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (Hub Spot, Salesforce, Zoominfo, Qualified, etc.)
System Administration: Serve as the primary system administrator for Hub Spot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health
Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate current Mar Tech/Sales Tech solutions, and oversee implementation and integration projects
Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales
Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based,