Lead digital marketing strategy and integrated campaigns for Manulife Group Benefits in a hybrid Toronto position focused on member engagement.
As Marketing Manager, you will develop data-driven plans, manage omni-channel campaigns, and simplify complex benefit information. You will partner with Mar Tech, Product, Distribution, Creative, Analytics, Customer Centricity, and Technology teams. Your work will support product adoption, digital solution use, and improved member understanding.
Key Responsibilities: Develop data-driven strategies supporting Group Benefits business goals
Manage omni-channel plans, messaging consistency, and brand alignment
Lead campaign timelines, prioritization, and cross-functional delivery




Guide creative teams developing campaigns and digital assets
Evaluate performance and present insights to senior stakeholders
Requirements: University or college degree in marketing or related field
Eight to ten-plus years of marketing experience
Experience leading digital marketing strategies and campaigns
Analytical skills, A/B testing, optimization, and performance metrics
Experience with Salesforce Marketing Cloud, Adobe, or Power BI
Bring campaign leadership, analytics, content strategy, and digital marketing expertise to Manulife’s Group Perks member communications.

📌 Digital Marketing Campaign Manager (Toronto)
🏢 Manulife
📍 Toronto