Shape product positioning and customer insight at Captivate IQ as a Senior Product Marketing Manager for mid-market and enterprise customers.
You will own positioning, messaging, launches, and customer understanding across Captivate IQ products. The role connects competitive research, storytelling, and go-to-market activation. You will also help shape portfolio strategy, roadmap input, and adoption through evidence-driven measurement.
Key Responsibilities: Own product positioning, value propositions, and messaging
Lead customer, competitive, persona, and win-loss research
Partner with Sales, Services, and Enablement on field activation
Drive launches, tiering, investment, and measurement
Mentor teammates and contribute to marketing frameworks
Requirements: Seven-plus years in B2 B Saa S product marketing or management
Experience conducting customer discovery and influencing product decisions
Comfort with technical products and technical teams
Exceptional storytelling and communication skills
Structured, evidence-driven research and measurement approach
Bring customer discovery, competitive intelligence, and transparent storytelling to Captivate IQ’s growing product marketing organization.