* United States of America - North Carolina - Morrisville
Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our Story Hub.
Description and Requirements The Workstation e Commerce & Mid-Market Strategy & RTM Lead defines how Workstation grows through direct digital channels, marketplaces, online resellers, inside sales, mid-market coverage, and partner-assisted routes.



The role builds a portfolio of repeatable digital and mid-market programs, with clear route choices, assortment and content requirements, conversion levers, lead handoffs, business outcomes, and criteria to scale, change, or stop.
Responsibilities:
Define the worldwide Workstation strategy for e Commerce and mid-market channels, identifying growth opportunities across direct online, marketplaces, online resellers, inside sales, and partner-supported routes.
Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective route-to-market approach for each prospect.
Partner with WW e Commerce, SMB BU, Marketing, Geo 4 P, and Sales teams to ensure Workstation priorities, customer requirements, and growth opportunities are reflected in broader digital and go-to-market plans.
Work with Product Operations to define Workstation portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements that inform WW Portfolio planning and investment decisions.
Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data to identify opportunities and recommend actions.
Partner with Business Activation teams to translate aligned strategies into geo-ready recommendations and playbooks, taking into

📌 Worldwide Workstation Ecommerce (Morrisville)
🏢 Lenovo
📍 Morrisville