Shape Asana’s voice for Marketing and Operations audiences from Vancouver, using persona research, positioning, and campaign strategy. Work in an office-centric hybrid schedule.
As a Senior Product Marketing Manager, you will own audience strategy and messaging for Marketing and Operations leaders and practitioners. You will study workflows, tooling budgets, KPIs, and evaluation criteria. Your work will connect buyer insights with content, enablement, and acquisition campaigns.
Key Responsibilities: Own audience strategy, messaging, and positioning for Marketing and Operations buyers
Develop persona expertise across workflows, budgets, KPIs, and evaluation criteria
Create narratives, web copy, whitepapers, demos, and presentations
Translate Agentic Work Management into persona-specific value propositions




Build enablement tools and net-current acquisition campaigns
Requirements: Product marketing experience within an enterprise Saa S organization
Deep persona-driven positioning experience for Marketing or Operations audiences
Familiarity with work management, marketing technology, or operations software
Strong storytelling, communication, analytical, and collaboration skills
Curiosity about AI tools and emerging technologies
Bring audience marketing, AI storytelling, and cross-functional campaign expertise to Asana’s Marketing and Operations product marketing team.

📌 Senior Product Marketing Manager Asana (Vancouver)
🏢 Asana
📍 Vancouver