Performance Marketing Manager (Toronto)

Performance Marketing Manager (Toronto)

31 Oct
|
The Leadership Agency
|
Toronto

31 Oct

The Leadership Agency

Toronto

My Rocky is Canada’s leading digital health platform — built to make healthcare frictionless, stigma-free, and accessible. Founded in Toronto in 2021 by childhood friends with backgrounds in medicine and pharmacy, Rocky Health Inc. operates both sides of the patient experience: my Rocky Clinic (licensed physicians, nurse practitioners, and mental health professionals) and my Rocky Pharmacy (OCP-accredited, based in Mississauga). No middlemen, no handoffs, no waiting rooms.
Their platform addresses the health concerns most people avoid talking about — weight management, sexual health, hair loss, mental health, and more — all through a fully digital, discreet model. Patients complete an online intake, get assessed by a licensed clinician, and receive their treatment plan and medication delivered to their door. Rapid, private, and built around the patient.
The growth is real: 350,000+ Canadians served, coverage in all 10 provinces, and brand partnerships that reflect serious cultural momentum — Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA, including presenting partnership of the 2026 NBA Playoffs in Canada. my Rocky is a platform reshaping how Canadians think about their health.
Highlights
Founded in 2021, headquartered in Toronto, Ontario
350,000+ Canadians served across all 10 provinces
Vertically integrated: owns both my Rocky Clinic and my Rocky Pharmacy (OCP-accredited, Mississauga)
Legit Script-certified
Treatments across weight management, sexual health, hair loss, mental health, and smoking cessation
Official partner: Toronto Blue Jays, Toronto Maple Leafs,



Toronto Argonauts, and the NBA
Presenting partner of the 2026 NBA Playoffs in Canada
Featured in Bloomberg, Globe and Mail, Global News, Yahoo Finance, and the Canadian Business Journal
French-language consults available; Quebec-licensed providers on staff
About the Role
my Rocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands‑on ownership of campaign strategy, execution, and optimization. Reporting to the VP of Marketing, this person will manage paid media across Meta and Tik Tok, with opportunities to explore additional channels as the business grows.
The initial focus will be on growing my Rocky’s weight management offering, including GLP‑1 treatment programs. You’ll develop campaigns that connect with the right audience, improve customer acquisition efficiency, and turn meaningful advertising investment into sustainable growth.
This is a hands‑on role for someone who is comfortable working directly in ad accounts, making budget decisions, interpreting attribution data, and translating performance insights into clear creative briefs. You’ll have dedicated creative support and work closely with a technically experienced marketing leader, with the autonomy to own day‑to‑day performance.
Own the day‑to‑day strategy, execution, and optimization of paid acquisition campaigns across Meta and Tik Tok
Build acquisition plans aligned with patient growth, revenue, and customer acquisition cost targets
Lead campaign setup, audience testing, budget allocation, bidding, and ongoing

📌 Performance Marketing Manager (Toronto)
🏢 The Leadership Agency
📍 Toronto

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