Raisin is a mission-driven Saa S company that has spent nearly three decades helping nonprofit organizations across North America raise more money and strengthen their relationships with donors. Their platform serves as the fundraising backbone for charities running peer-to-peer campaigns, special events, tribute giving, online donations, and monthly giving — all from a single, unifi ed hub. With over 300 long-term clients and more than 1.5 million human connections facilitated every year, raisin isn't just another software vendor: they're a genuine partner in mission.
What sets raisin apart is the depth of their commitment to the cause. Their clients raise money at 2.5 times the industry average, and 9/10 clients exceed fundraising goals, driving $150 M+ raised annually on the platform (and growing). The platform covers the full digital fundraising stack — from campaign websites and CRM integrations to branded donor experiences and real-time analytics — giving nonprofits the tools to punch well above their weight.
raisin is a modern fundraising platform designed to help organizations grow through their most powerful channel: their community.
Highlights:
Headquartered in Toronto, Ontario (hybrid or remote role)
27+ years serving the nonprofit sector across North America
300+ long-term clients — many relationships spanning a decade or more
1.5 million+ human connections facilitated each year through the platform
200,000+ live campaigns run on the platform
Client fundraising growth rate is 2.5x the industry average
$1/3 million raised with raisin every day
Evolving to an AI-native platform — significant product and GTM investment underway
Trusted by leading organizations like Kids Help Phone, The Princess Margaret Cancer Foundation and The Kidney Foundation of Canada,



among many others
About the Role
raisin is looking for a VP of Go-To-Market to architect and build the revenue engine that will power the company's next stage of growth. This is not a role for someone who wants to maintain what exists — it's for a builder who wants to design a modern, scalable GTM system from the ground up, inside a company where the mission actually matters. Reporting directly to the CEO, you'll work closely with Client Success, Product Marketing, and R&D; to ensure full-funnel alignment and predictable revenue growth.
Responsibilities
Define Raisin’s GTM motion (PLG, sales-led, partnerships, or hybrid)
Identify and refi ne ideal customer profiles (ICP) and target segments
Develop positioning, messaging, and value proposition
Establish transparent growth channels and acquisition strategies
Explore product-led growth opportunities alongside new product launches
Revenue & Growth Ownership:
Build and scale pipeline generation across inbound and outbound channels
Identify new growth opportunities through partnerships and ecosystem plays
Optimize customer acquisition efficiency and ROI
Bridge product, marketing, and sales into a cohesive GTM engine
Define and implement sales processes and playbooks
Work closely with marketing on demand generation and content strategy
Ensure consistent messaging across all touchpoints
Partnerships & Ecosystem Development:




Build and scale partner-led growth initiatives
Identify strategic partnerships that drive distribution and revenue
Leverage referral and ecosystem dynamics as a core growth lever
Operational Build-Out:
Implement systems, tools, and processes to support GTM execution
Establish reporting frameworks and performance tracking
Create repeatable, scalable playbooks for growth
Qualifications
8-10+ years in GTM, growth, or revenue roles within Saa S or tech
Experience building or scaling GTM functions in early or growth-stage companies
Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity
Built and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance discipline
Strong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function
Hands-on outbound and pipeline creation experience — not solely reliant on inbound demand
Comfortable leveraging technology, automation, AI tools, and/or Rev Ops to improve effi ciency and forecasting accuracy
Scrappy, entrepreneurial, and thrives in resource-constrained environments
Humble, creative, collaborative, data-driven and genuinely people-centered
Required Skills
8-10+ years in GTM, growth, or revenue roles within Saa S or tech
Experience building or scaling GTM functions in early or growth-stage companies
Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity
Built and scaled a revenue engine — not jus

📌 Vp, Go-to-market (Toronto)
🏢 The Leadership Agency
📍 Toronto