Description Job Type: Full Time
Location: Toronto, Canada
Salary: $100 - $115k CAD + Performance Incentive
The Director, Content Strategy is responsible for transforming Goway’s content into a strategic growth engine. The role sits at the intersection of Brand and Digital Experience, ensuring content is shaped by business priorities, customer needs, performance insights, and high creative standards.
Reporting to the VP Marketing, this leader oversees content planning, editorial strategy, creative operations, and future DAM/CMS governance. The role will lead a multidisciplinary team of writers, designers, and a project management team.
This role is designed for a strategist who can also operationalize. The successful candidate will bring creative judgment, commercial accountability, data fluency, and the ability to build efficient systems.
What will be your key responsibilities? Develop and manage Goway-wide content strategy across B2 C and B2 B areas, including website, lifecycle/email, social, paid media, print, and partnerships
Creative Leadership and Storytelling Own editorial strategy and standards for all content
Maintain a consistent and distinctive Goway voice across content types and channels
Identify emerging content opportunities, traveler interests, advisor needs, and destination storytelling angles
Balance brand storytelling with commercial impact
Creative Operations and Team Leadership Lead and develop a production team of copywriters, designers, and content managers
Build efficient intake, briefing, production, review, approval, and publishing workflows
Act as key approval point for all content
Drive efficient content output through prioritization, templates, and process improvements
Create clear standards for briefs, creative direction, feedback, quality control,



and content governance
Content Performance and Optimization Partner with Digital Experience to understand content demand signals, audience behavior, search performance, campaign needs, and lifecycle gaps
Define content KPIs and reporting rhythms that evaluate reach, engagement, conversion support, retention value, and operational output
Use performance data to optimize existing content and inform future content planning
Ensure content strategy is commercially accountable while maintaining strong editorial and creative standards
DAM, CMS and Content Governance Help shape future DAM and CMS processes, governance, metadata, and content lifecycle management
Create systems that make assets easier to find, reuse, update, retire, and measure
Partner with Technology and Digital Experience on content operations requirements for major platform initiatives
What are we looking for? Experience:
Significant experience in content strategy, editorial leadership, brand storytelling, content marketing, or a related discipline
Proven ability to lead content planning and production across multiple channels, ideally including web, email/lifecycle, social, and paid media
Experience leading cross-functional creative teams, including writers and designers
Demonstrated ability to improve content operations through stronger intake, briefing, prioritization, review, approval, publishing,



and reporting processes
Experience using performance data, audience insights, SEO/search signals, campaign needs, or customer behavior to guide content decisions
Experience in travel, tourism, publishing, media, lifestyle, or another content-rich category would be an asset
Strong creative judgment with the ability to shape compelling, commercially effective content across channels and audiences
Strategic thinker who can connect content planning to business goals, customer needs, and digital performance
Comfortable balancing creative quality with commercial accountability, operational efficiency, and measurable outcomes
Data-fluent and curious, with the ability to interpret performance signals and translate insights into sharper content decisions
Highly organized operator who can build repeatable workflows, standards, templates, and governance systems for a high-volume content environment
Collaborative leader who can partner effectively across Brand, Digital Experience, Sales, Technology, and external contributors
Clear communicator with strong briefing, feedback, prioritization, and stakeholder management skills
Adaptable and future-focused, with an interest in AI-assisted workflows, content systems, DAM/CMS evolution, and continuous process improvement
What can you expect from Goway? Imagine working for a company where your career feels like an adventure. At Goway, you’ll join a global community that supports one another:
We offer a market-competitive salary accompanied by performance incentives, and we place real importance on time away from work, such as paid personal days for when life calls for them and your birthday off each year.
Your future matters to us, so

📌 Director Of Content Strategy (Toronto)
🏢 Goway Travel
📍 Toronto