About Fresche Fifty years in, and we're just getting started. Since 1976, Fresche has engineered the way forward for the systems and data businesses run on. Today AI sits at the center of everything we build, deliver, and market.
IBM i runs the core of organizations like Price Smart, Mitsubishi Motors, and PAR. Fresche modernizes those systems, moves them to the cloud, unlocks their data for AI, and keeps them running around the clock. Price Smart moved to the cloud with just two hours of downtime and built capacity for 18% annual growth. Now we're bringing that same energy to marketing. See more at .
The Role We're hiring a Demand Generation Manager for one of our Business Units ( Modernization, Managed Services and Cloud or Software). We modernize. We automate. It's in our blood, and we want a marketer who works the same way.
This is an AI-first role for a creative thinker. Use AI to automate everything that can be automated, then apply your own judgment to the messaging, design,



and content that make buyers pay attention. Prompting a tool and shipping the output isn't the job. Elevating it is.
Your ultimate test is the middle and bottom of the funnel: turning attention into engaged buying committees ready for a sales conversation. You'll partner closely with Product Management and run programs for prospects, customers, and partners. Your job is to make Fresche impossible to ignore.

What You'll Do
Lead the creative. Develop big ideas, messaging, and campaign concepts that cut through a crowded IBM i market. Shape voice and design, and treat AI output as a starting point, never the finish line.
Own MOFU. Build programs that create conviction, such as assessments, ROI tools, case studies, demos, and executive briefings – and even bring recent ideas that are out of the box. Own nurture,

📌 Senior Demand Generation Manager (Montreal)
🏢 Fresche Solutions
📍 Montreal