Blanc Labs seeks a Paid Media Growth Specialist skilled in Google Ads and Meta for regulated financial-services lead generation. The engagement focuses on measurable acquisition.
This specialist will own paid acquisition and conversion optimization for direct-to-consumer mortgages, loans, and business banking funnels. The work combines campaign strategy, GA4, pixels, server-side tracking, landing-page improvement, conversion copywriting, and disciplined A/B testing. Proven results matter.
Key Responsibilities: Plan and optimize Google Ads and Meta acquisition campaigns
Manage keywords, audiences, bids, budgets, retargeting, and display
Track qualified-lead costs through GA4, pixels, and server-side conversion tracking
Improve landing pages, funnel flow, and conversion-focused copy




Run tests and integrate an AI-powered feature into conversion paths
Requirements: Deep Google Ads and Meta Ads Manager lead-generation experience
Regulated financial-products advertising experience and policy familiarity
Solid conversion copywriting and documented A/B testing methodology
Comparable budget results with verifiable references and before-and-after evidence
Comfort working within client-owned accounts, domains, tools, and data
Apply paid media, tracking, funnel optimization, and regulated-financial expertise to measurable growth at Blanc Labs.

📌 Paid Media Growth Specialist Financial Services (Toronto)
🏢 Blanc Labs
📍 Toronto