Lead CBC News marketing in Toronto through strategic communications, social media expertise, and a hybrid work arrangement supporting national audiences. As Senior Communications and Marketing Specialist, you will promote CBC News across digital and traditional platforms. You will craft integrated strategies, persuasive presentations, and audience engagement plans. The work requires robust writing, editing, collaboration, and knowledge of current affairs.
Key Responsibilities
Develop integrated plans promoting CBC News across multiple platforms Identify audiences, increase tune in, and foster brand engagement Create marketing materials and tailored online and in person experiences Collaborate with stakeholders, personalities,
and local CBC teams Manage program assets and provide articulate stakeholder feedback
Requirements:
University education in marketing, communications, public relations, or related discipline Five years of direct communications and marketing experience Superior writing, editing, and proofreading skills In depth knowledge of multiple social media platforms Knowledge of CBC, CBC News, and current affairs Bring strategic thinking, persuasive communications, and news marketing expertise to CBC News in Toronto’s hybrid environment.