Shape product positioning and customer insight at CaptivateIQ as a Senior Product Marketing Manager for mid-market and enterprise customers. You will own positioning, messaging, launches, and customer understanding across CaptivateIQ products. The role connects competitive research, storytelling, and go-to-market activation. You will also help shape portfolio strategy, roadmap input, and adoption through evidence-driven measurement.
Key Responsibilities
Own product positioning, value propositions, and messaging Lead customer, competitive, persona, and win-loss research Partner with Sales, Services, and Enablement on field activation Drive launches, tiering, investment, and measurement Mentor teammates and contribute to marketing frameworks
Requirements:
Seven-plus years in B2B SaaS product marketing or management Experience conducting customer discovery and influencing product decisions Comfort with technical products and technical teams Exceptional storytelling and communication skills Structured, evidence-driven research and measurement approach Bring customer discovery, competitive intelligence, and explicit storytelling to CaptivateIQ’s growing product marketing organization.