As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue Partner with Product Growth, Product Marketing, Data Science,



Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale On-site fitness and meditation classes Medical, dental, and vision coverage

We offer
a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year Keep sharing and collaborating with friends and family even when you're not at work with free Dropbox space for your whole crew Take the vacation you've always dreamed of with up to four consecutive weeks of paid time off Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into transparent priorities and decisions Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

📌 Head of Brand Marketing, Women's (Winnipeg)
🏢 Dropbox
📍 Winnipeg