Shape institutional brand campaigns for Emily Carr University of Art + Design, combining strategic planning, performance analytics, and explicit marketing messages. As a Strategic Marketing Advisor, you will support ECU’s brand development, advancement efforts, digital strategy, and cross-departmental initiatives. The position reports to the Manager, Marketing and manages substantial budgets for strategic campaigns. Your work connects research, audience segmentation, measurable results, and consistent brand identity across channels.

Key Responsibilities

Lead ECU brand awareness campaign management and recommendations Support advancement, digital strategy,



and brand development initiatives Research audiences and inform campaign planning decisions Maintain consistent ECU messaging across marketing channels Guide resource allocation for strategic brand campaigns

Requirements:

Five-plus years in strategic marketing or institutional branding Marketing, communications, business, or related bachelor’s degree Experience executing multi-channel strategies with measurable results Expertise in CRM, SEO, SEM, and digital marketing Commitment to justice, equity, diversity, inclusion, and reconciliation Apply institutional branding, audience insight, campaign strategy, and performance measurement to advance ECU’s marketing priorities.

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📌 Institutional Brand Marketing Advisor (Vancouver)
🏢 ASSOCIATION OF INDEPENDENT COLLEGES OF ART AND DESIGN
📍 Vancouver