Shape Onix’s consumer brand in person from Old Montreal, combining positioning, earned media, launch campaigns, and expert storytelling. As a senior brand leader, you will define why Onix differs from Big AI and establish a voice the team uses. You will guide growth, design, and PR partners while writing important copy yourself. The work serves people facing high-stakes health problems, including current parents, women in perimenopause, and caregivers.

Key Responsibilities

Own Onix positioning and document it in a brand book Develop company and expert stories for national media pitches Direct the PR agency and maintain a high standard Plan launches and campaigns across social, web, and App Store Shape expert, partner, and event storytelling

Requirements:

Senior consumer brand leadership experience in health, wellness, or lifestyle Experience building or repositioning a recognized consumer brand Earned media experience and ability to explain successful stories Experience briefing PR firms, designers, and growth teams Ability to set direction and write key pitches Bring consumer brand leadership, earned media judgment, and clear writing to Onix’s expert-driven health and wellness story.

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📌 Senior Consumer Brand Director (Montreal)
🏢 Onix
📍 Montreal